Purely Business News

(Image credit: Tom Foremski/Silicon Valley Watcher)

Remember this piece of news, not so long ago?

Microsoft wants to buy Yahoo in what analysts regard as a response to the seemingly unstoppable rise of Google. The emergence of Google has been staggering for observers and threatening for established players in every market it has entered. Microsoft’s response could level the playing field.

“This consolidates the marketplace down to Google versus Microsoft,” says Colin Gillis, analyst at stockbroker Canaccord Adams.

Now that the Microsoft-Yahoo deal feel through, Google has made a strategic partnership with Yahoo.

Under the (licensing) agreement, Google ads will appear alongside some Yahoo search results in the US and Canada. Yahoo said the agreement with Google could be worth up to $800m in additional revenue every year.

“By outsourcing to Google it could literally double the size of its paid advertising business,” says Sanford Bernstein analyst Jeff Lindsay. Advertisers will now be able to target the Yahoo search network as well, opening up cheaper ad properties and new profit opportunities.

The pair are thought to be ready to propose an exchange, where advertisers can choose whether to buy Yahoo!’s sponsored search results via Google or Yahoo!’s booking system. Lindsay…calculated a deal with Google could raise Yahoo!’s stock price as high as $37, the number Microsoft is understood to have flinched at in takeover talks abandoned at the weekend.

The result would be a massive injection of cash which institutional investors would like to see ploughed into a share buyback.

This is another slap in Microsoft’s face. Analysts say Gates’ main purpose in buying Yahoo was to stall Google’s voracious growth. Google, in response, just grew more.

The deal stabilizes Yahoo–for now. In the long run, Yahoo and Microsoft, whose online futures look unstable in light of Google’s massive popularity, need to find ways to draw in enough visitors to maintain viable presences.

The Feds are another wild card. The deal combines the salesforces of the nation’s two biggest search companies, and the US Department of Justice has taken notice.

According to the Silicon Alley Insider, Yahoo handing over some of search to Google is…(a hard deal to pass) through the Department of Justice. And the more that Google and Yahoo try to construct a partnership that will pass regulatory muster, the less attractive the deal will look to Yahoo shareholders.

In other words, there are still some variables before Microsoft officially has reason to shake in its boots.

I can’t help but wonder…does this deal have anything to do with Jeff Weiner’s departure?

Businesses fail: fact. But the reason why is more important. Whenever a new business starts up it will usually run at a loss for the first year, since there will be start up costs and promotional costs (both for staff and business). There are many excuses businesses try and use in order to pretend that the reason their business failed wasn’t their fault.

·         A key customer refused to pay.

·         We could not afford to invest.

·         The product would not sell.

·         We had too much stock.

·         The overheads were too high.

·         We were faced with an increase in rent or interest rates.

·         The bank pulled the plug.

·         We could not get or keep the staff.

The real problem is that the person in charge decided not to look at the underlining factors. When finding the real reason behind things that are happening, have happened or may happen there is a key three letter word, WHY?

Why can be the most powerful word to a failing business. Instead of simply saying “a key customer refused to pay” the business needs to ask it’s self why that customer did not pay and is it possible to amend that problem.

Finding the underlining problem is essential in order to maintain a business, not only in the long run but the short as well. Think about it, if you want some water and your tap’s not working you don’t just sit back and leave it, do you? The same is, or rather should, be the same for businesses. As well instead of simply making up the excuse, they should look deep into their business and find their core problem of which they can then seek to solve.

I’m not saying that finding the root of business issues is difficult, but in the end if you want a successful business you not only need to: Get an idea, get the funding, start the business and get customers; you also need to change that business depending on the market, customers, seasonality and demand. All can go wrong but all, in most cases, can be fixed and turned around.

Photo credit: www.sethhughes.com

At the beginning, there was Croslite.

The stuff came out of a factory in Colorado, and was like a miracle: soft, antibacterial, and breathable. But nobody could decide what to do with it, until one day somebody came up with the idea to make a pair of sailing shoes out of it for his buddy’s trip. The buddy ended up loving it, and Crocs, the runaway six-ounce shoe success, was born.

The shoes caught on like wildfire. All of a sudden, molded Croslite with a heel strap and big, breathable holes became a fashion statement. The world hadn’t seen footwear this bizarre, or this popular, since the Jellies sensation in the 1980s.

Jellies didn’t last forever; they were a trend. So are Crocs. The people behind the shoe know that full well, so they’ve engineering a massive expansion campaign, putting their Croslite into everything from stilettos to toilet seats.

So far, the Crocs product has essentially sold itself, and expansion has seemed inevitable for Croslite. Last year’s revenues were in excess of $800 million. This year, they’ve stated 10%-15% growth. Not bad for an ugly shoe. What’s their secret?

They nailed down their supply chain. Crocs purchased the supplier of the resin for the shoes and the factories that make Crocs. They also signed contracts with key retailers.

Instead of focusing on fashion, they focused on their core strength: Croslite. Waterproof and lightweight, Croslite also boasts antimicrobial properties. The founders saw that the material, not the funny-looking shoe, would be sustainable in the marketplace.

They thought huge. After the runaway success of their funny looking shoes, Crocs executives took the local company multinational. They purchased more manufacturing plants in Canada and Mexico, as well as signing on contract manufacturers in Italy, Romania, and China.

Scale allowed them to set up just-in-time manufacturing in response to demand. For example, if a gold shoe model is hot one month, the company makes more in a matter of weeks.

Their huge manufacturing base allows them to produce a diversified product line. They now make kneepads for gardeners, rain boots, dress shoes, protective padding for hockey players, and specialty shoes for medical patients. They intend to expand into toilet seats and the building industry.

In the case of Crocs, it’s not about a trend. It’s about a highly effective, versatile product that can be stretched, twisted, and remade into hundreds other products. They’re a prime example of a company with a strong core competency (their material) leading to innumerable opportunities.

What’s your core competency? How can it be stretched and reshaped into other forms? How many other ways can you think of to use your core competency?

If Crocs is a good example to follow, knowing the answers will give you a light, springy, antimicrobial, and ever-growing bottom line…

It all started with domestic ads in the 1950s. “Honey, I want to get your shirts whiter! But how do I do it?” It was a serious quandary women appeared to face at the time.

These days, there’s no question those old ads are sexist. But woman-bashing is far from over. It has only taken on a different, more sexual guise. According to these ads, women are built for male satisfaction. If problems arise–too much talking, disobedience, ugliness–simply deflate them, drink a lot of beer, or appease them with diamond jewelry.

These ads say it all. Here are ten of the industry’s finest:

10. This ad depicts a plain-looking woman getting more attractive with each sip of a beer. When the beer runs out, she’s–gasp–plain again.

9. “Made by hand?” Wishful thinking.

8. They mean kicking from the inside, right? Not her abusive boyfriend kicking her belly from the outside?

7. According to this ad, it’s easy to buy her good behavior:

6. Do not get married. Your wife will become a hideous grandmother with pinned-up hair. Your mistress, however, will always remain hot and available.

5. England’s Sun newspaper ran this billboard ad on the sides of buses. She looks like she’s for sale—and not for very much.

4. Notice the double meaning of the word. American Apparel’s entire ad campaign is based on borderline ads like these.

3. This Australian commercial has been dubbed the “Smartest Man in the World” commercial. Moral of the story: women always trap you into large, messy family situations, and they never use birth control.

2. This Czech ad starts with a couple on the beach. The woman is complaining about something. The man, thirsty and tired of her yapping, deflates her and goes to have a beer with his buddies.

1. This notorious German Heineken commercial created the ultimate Fembot. She’s a hot, roboticized, self-cloning Christina Aguilera lookalike who serves beer out of a keg in her uterus. They call her “Minnie Draughter,” and she’s the ideal beer wench-cum-hot dancing chick.

Forgive me, but I’m a little confused. Three times in the past week I have received coupons for premium, fresh ingredient based, holistic pet food! One brand comes shrink-wrapped in the deli case ala Jimmy Dean Sausage. Apparently dogs are now even going Vegan.

Huh?

While gas prices are forcing me to make cuts in my personal and pet grocery bills, others are upgrading? I’m migrating further down the pet food aisle - away from the handy no-fuss-no-muss foil pouches of my dog’s coveted once-a-day wet food, toward the Old Roy bargain brand of mush. At the same time others (a lot of them) are treating their doggies to the highest quality meat meals, grains, and fats and oils available? I’m going on record here to say - I really don’t love my dog that much. Kids, yes. Dog, no.

Your Pet Can Should Eat Better Than You

EaglePack claims to offer at least 8 custom supplements. At least. All this along with hypoallergenic formulas (since when are dogs allergic to their food?) and exotic ingredients like duck and quinoa. Canidae boasts a higher protein content, and even Paul Newman is getting in on the recent trend for high end pet food.

Natural pet food sales were estimated at $375 Million in 2004, and soaring. Now factor in holistic pet health products (2009 sales figures are predicted to be double that of those for 2004) and alternative litter sales (expected to climb to $255 million by the end of 2009) as well as botanical-based pest control shampoos, aromatherapy for your pet, specially targeted health enhancements, and even Spa Products for the pooch! The three main categories alone are said to hit a billion a year by 2009.

But Why? And How?

Aren’t we all tightening our belts a bit and cutting back to basics? I can’t help but think of the stereotype of the poverty stricken old man cracking open a can of Alpo for supper.

Why the big dollars on pet food? According to pet retail experts, market drivers include the following: 

• above average natural/organic sales growth in other consumer goods
• increase in holistic veterinary practitioners
• specialty pet stores
• expansion into mass-market outlets
• overall favorable pet market trends
• aging pet population
• pet pampering
• favorable human demographics
  

The last one gets me. Favorable human demographics. What does that mean? It’s defined further as suburban/rural to metro shifts, aging populations, declining household size/number of children, postponement of marriage, and growth in dual-worker households. So basically, a bunch of twenty- and thirty-somethings are now more likely to choose a pair of Cockapoodles over a little Courtney and Cole.

It could be good news. Astute investors may be able to cash in on the insanity.

Plus, premium dog food is still slightly less expensive than standard people fare. If times continue to get worse, it might not be so bad if we actually have to eat our pet’s food.

About 4 miles off the coast of Skegness you’ll find the world’s biggest wind farm under construction. They’re 120 meters tall and a single one can power 2,500 homes.

The UK has the unique opportunity to take advantage of off shore wind turbines, as the UK has an extremely large coast line which is essential when building a wind turbine. In fact there are hundreds of miles of coast line. The government want to see around 7000 turbines in the coming years.

So why aren’t the government building turbines like crazy? Simple: the cost. Wind turbines are not only a niche, specialised and highly expensive, there’s an even bigger problem. There are only two firms that can/will make turbines in the UK and the price at which they charge is going up every two years, therefore, eventually making one won’t be worth the price in the long term.

When thinking in terms of costs I think the opportunity costs need to be factored in:

Less pollution in the atmosphere

Lower dependency on gas and power plants

Increased employment to build them

From these three points you can see that wind turbines would be highly beneficial. There are 60,776,238 people in the UK according to a 2007 count let’s assume there’s 4 people to a home, that’s 15.2 million homes. Each wind turbine powers 2500 homes so that means there needs to be 6,077 built. A grand task.

If this was to be built successfully there needs to be more competitiveness in the field and more people need to know about the benefits. If firms swapped over to turbines a single one could power their firm for life.  . . . Well until it broke down and they couldn’t be bothered to repair it. . . . .

The point is there’s not only a gap in the market for turbine manufacturers, but also an opportunity for firms to build their own power source. Personally, I would suggest only large firms tried this since making one takes years, payback takes years (depending on the firm) and then maintenance can be costly.

(Image credit: fotzepolitic.com)

The New York Times today put out a piece on this year’s unexpected rise in home gardening.

Seed companies and garden shops say that not since the rampant inflation of the 1970s has there been such an uptick in interest in growing food at home. George C. Ball Jr., owner of the W. Atlee Burpee Company, said sales of vegetable and herb seeds and plants are up by 40 percent over last year, double the annual growth for the last five years. “You don’t see this kind of thing but once in a career,” he said.

Ball said this year’s produce price spike is the main reason people are going back to the garden.

“People are driving less, taking fewer vacations, so there is more time to garden.”

With a big enough garden, people say you can take up to 30% off your weekly grocery bill.

Inspired, I decided to start my own vegetable garden. On the patio of my condo. Clearly, I won’t be reaping the advantages of scale. But I figure a few tomato and pepper plants will at least save me a little money.

In truth, it’s looking kind of expensive. Here’s the price breakout.

2 potted tomato plants: $16
3 potted bell pepper plants: $10
One potted basil plant: $4
Fertlilizer: $8
Soil: $5
Total costs: $43

Savings:
3 pepper plants. Each pepper plant produces 5 peppers. That’s 15 peppers total. Cost to me: 38 cents per pepper. Cost of organic peppers at the store: $2.39 each. Save: $2 per pepper.

2 tomato plants. Each plant produces 10 tomatoes, for a total of 20 tomatoes. Cost to me: .80 cents per tomato. Grocery cost for organic tomatoes: $1 per pound. Save: 20 cents per tomato (assuming each weighs a pound).

One basil plant, yielding 30 leaves. Cost to me: 13 cents per leaf. Grocery cost for a package of about 12 leaves: $3.99. Save: 12 cents per leaf, or $2.43 per package.

Total savings: $4.86 (basil) + $16 (tomatoes) + $30 (peppers) – $43 (total costs of plants and supplies) = $7.86.

Not bad. Not phenomenal, either.

Of course, my yields could be bigger, or prices could once again increase by the time my veggies ripen. Still, in the language of gardens, it looks like if you want to save significant amounts of money, plant seeds and go big.

Time for a real garden plot.

A recent study found that one in five U.S. businesses doesn’t have a continuity plan in place. If you’re asking What’s a continuity plan?, you’re the one. It’s just not a priority according to 30% of study respondents. Even those companies with a continuity plan in place fail to update them accordingly for changes such as new or expanded marketing efforts, different office space, new or expanded online capabilities, or even acquisitions of entire business units.

AT&T’s Business Continuity Study has surveyed IT executives from U.S. companies with over $25 million in annual revenue for seven years now. Your business may be smaller, but you face some of the issues. 

Are you ready to deal with:

• Natural disasters
• Computer system hacking
• Accidents
• Sabotage
• Data outgrowing storage capabilities
• Sarbanes-Oxley issues

If you’re not prepared to maintain your operations during an emergency, what will happen to your business? Do you have a plan to reach key executives during a natural disaster?

Business Continuity Plans 101

Business Continuity Plans (BCPs) generally cover the areas of disaster prevention, disaster recovery and business resumption. You prevent an earthquake, but you can damn well make sure your data and/or important documents are securely stored off site. Disaster recovery is the process of getting basic business operations up and running. Stop the bleeding. Business resumption means is the act of getting the business back to where it was before the disaster.

Keep in mind the following areas of consideration:

• Premises
• Human resources management
• Production processes
• Quality control mechanisms
• Maintenance procedures and support services
• IT services & computer systems
• E-commerce processes
• E-mail communication
• Customer service handling
• Sales and sales administration
• Accounting systems & financial records
• Research and development activities
• Marketing and public relations
• Transport & logistics

Just because your business is small doesn’t give you a free pass. At the very least, spend an hour or two working through worst case scenarios.

My BCP looks like this:

Worst Case: No Internet access
Plan: Schlep kids to library and/or bagel and coffee place, then bribe them with candy and Nintendo play time while I work.

Worst Case: Spill much needed coffee on laptop keyboard
Plan: Retrieve backup files and get back to work on the desktop. (Of course this is AFTER pouring a refill of coffee.)

Worst Case: Really bad virus
Brush up on Indian food terminology to chat up help desk guys during the many hours we will spend on. Also - vow to be more careful with keywords when researching for articles (especially spanking, even if it is for a parenting website.)

Peterson’s today posted a short list on how to stand out from the crowd.

Original people get noticed, create more opportunities, and are given more recognition, they say.

Absolutely true.

These tips are as true for business owners as they are for dating, job interviews, and promotions. It’s about being unique without alienating people. Here are the ten steps they recommend:

1. Create a trend.

Be the kind of creative that people have never seen before. For example, in 1997, SixDegrees.com launched a new kind of website allowing people to create profiles, add friends, and surf friends list. They were the first mover in what eventually became a social networking explosion. Friendster, MySpace, Facebook, and other huge sites have SixDegrees to thank.

2. Don’t talk yourself up–show yourself up.

Make a video or stream a radio program instead of a resume or application. Create a press package with a clever promotional idea. The possibilities are endless.

A good friend of mine does this by creating promo pieces so beautiful that potential clients feel bad about throwing them away. The pieces linger on hiring managers’ desks, and he almost invariably gets gigs out of them.

3. Be daring.

Cheeky can be high risk, but it can also me memorable and break down barriers.

I heard of one college grad who badly wanted a job with Callaway Golf. The problem was that they weren’t hiring. So he showed up every other day with flowers and gift baskets for the people in the department he wanted to work for. After a couple of weeks, he got a job.

4. Talk about things you’re passionate about. This makes you more animated and interesting.

Don’t pretend to know about things you haven’t a clue. What are your areas of expertise? What are your favorite subjects? What are your hobbies and interests? Take the things that come naturally and use them to get what you want.

I’m a private pilot who loves talking about flying. This has nothing to do with my full-time career as a writer, but you’d be amazed at how many potential clients I bonded with just by talking about the random subject of aviation. Talking about your passions really does work, and chances are, someone else in the room shares them.

5. Show your sense of humor.

Don’t be a clown, but do be funny. Humor shows creativity, intelligence and personality. The people who count always give points for wit.

If you feel like you lack the ability to instigate laughs, this AskMen.com article has some dating tips that also work in business situations.

6. Be confident.

There’s a fine line between self assurance and an over-blown ego. Arrogance is offensive, assertiveness is praised.

So how do you know where to draw the line? According to InfoWorld’s Bob Lewis, it’s in the ability to listen.

Confident people figure they’re one of the capable people in the room, says Lewis.Arrogant people each figure he or she is the only capable person in the room.

7. Lead, don’t follow.

Think about how you lead, why you lead, and the traits in you that cause others to want to follow - then use that to your advantage.

Acting confident, being funny, and talking about your passions give you a natural status that makes others see you as a leader. If you’re at a conference or other group event, speak up. If situations arise where decisions need to be made, be the first to speak up, and state your case. People will see you as a decisionmaker and instantly gravitate towards you as a leader.

8. Respect those around you.

Don’t be a suck up, but don’t be disrespectful either. Be careful when and how you let your hair down, and mind your manners.

Being polite, listening to what others have to say, and complimenting them are just a few ways of showing respect. Asking questions about a person’s background or occupation shows interest. Saying “please” and “thank you” garner positive reactions in any scenario.

9. Garner good attention, not bad attention.

Taking your clothes off gets you noticed but also gets you noticed by the police. Rudeness does get attention but it’s not the right kind of attention. Aim for people to remember your positive attributes, helpful and intelligent is better than acting the fool.

Good attention: Jessica Alba, smiling mother of a bouncy baby girl.
Bad attention: Sharon Stone, disser of China and purveyor of Godlike karmic declarations.

10. Be yourself.

What are your best assets? What are your skills? What are the things that make you successful? Find them, channel them and use them. Complete this sentence “Unlike other __________, I am/do/act/provide _________ which is good because _______”.

Example: Google’s Larry Page and Sergey Brin have always very much been themselves. They’re geeks, and they own the fact. It’s garnered them curiosity and positive attention, which in turn has benefited the company.

These tips work well not only in business, but in many arenas of life.

I look forward to getting better at them.

(Image credit: guardian.co.uk)

Someone recently leaked photos of the new Verizon LG Dare. With full touchscreen capabilities, a 3.2 megapixel camcorder, and Bluetooth, this new phone—

Wait, did you say the 3G iPhone is being unveiled? With a scientific calculator? OMG, ok, let me put up my decoy Excel spreadsheet so it looks like I’m doing work while I obsessively refresh YouTube in case the video appears.

Tell the team I have a high-priority adjustment to work on. I need privacy. All afternoon.

The 3G is more than much-anticipated. It’s a feeding frenzy. It’s like throwing a rare Grade A sirloin into a crowded dog park. The 3G is the steak, and the media are the dogs.

I’m excited too. And although the price went down, I can’t afford it. So I anticipate vicariously, through the media and the hoards of people who will snap up new iPhones from Apple stores around the nation.

The 3G will be the center of business and social conversation for at least two weeks. Even the dorkiest of 3G owners will attract small crowds of envious onlookers simply by whipping out the unit and absentmindedly playing with its hot new features. The 3G will represent wealth, opportunity, advancement, and sex. 3G owners will make instant friends, leading to increased networking, hanging out, and dating opportunities.

The 3G, in a word, is the shit.

It is so much the shit, in fact, that we take for granted the mechanics behind Apple’s marketing voodoo. After some research, I found that Apple does, in fact, employ a few key strategies to nurture its hysteria-inducing brand. Here are ten things Apple does to create anticipation and a cult following:

1. Apple has a good cult leader. Steve Jobs is charismatic, sometimes cocky, but all-around accessible. He admits mistakes, making him human. Steve Jobs also embodies Apple as a company. He melds so completely with the Apple brand that it’s difficult to differentiate the man from his machines. That kind of coalescence makes him an apt, accessible figurehead.

2. Macs are sexy. There’s a sort of mystique about them that makes them appear simultaneously elite and underground. Like fashion models, Mac products are sleek fetish objects that constantly reinvent themselves. Unique, quality technology turns on techies, while trendy aspects ensnare mainstream buyers.

3. Apple travels through word-of-mouth. People talk about Macs. They talk about Steve Jobs, too (how else would I know he grows different kinds of apple trees in his front yard?). But they really talk about Macs. iPod, iPhone, iMac, Air, Nano—Mac practically owns these words. This language is hot, and people want to hear it. The benefit to the company is clear: Legions of fans create an audible online buzz before a new Mac product is released.

4. Apple knows where word-of-mouth begins. It begins with dazzle. Ben McConnell and Jackie Huba of Creating Consumer Evangelists put it best:

Jobs & Co. have mastered this effective word-of-mouth process by making the January Macworld convention an annual launch party akin to a Hollywood movie premiere. The pre- and post-show buzz that Macworld generates is incalculable in its value.

They also cite Jobs as having granted exclusive behind-the-scenes magazine interviews prior to product unveiling. Jobs, in other words, knows how to fuel word-of-mouth through media.

5. People love the Apple website. The new iMacs displayed on the homepage today more closely resemble something in a tasteful retail display than a website. Big photos and eye-catching design make viewers want to reach into the screen and grab one. More than just an information portal, the site proves to be an extension of familiar Mac products, another place where you can explore the company’s tantalizing offerings.

6. Macs are for everyone. Slick, simple ads make products easy to see and grasp. If you want the techie fine print, it’s there, but the main point is to describe products in words everyone can understand. Mac’s corporate communications make the product appear friendly, concise, and good for you. This, in turn, clarifies the brand, giving it a sort of community connotation that makes peoples’ minds connect Apple with Good People.

7. Apple is consistent. Their logo almost the same as it was 20 years ago. They don’t toy around with different corporate identities or outlandish categories. Their product evolution is easy to comprehend. For the most part, the mantra says smaller. Sleeker. Prettier. Mac users know that they can expect better things down the line. Company engineers, in turn, almost always deliver.

8. Apple has a strong community. Mac users immediately bond with one another. All it takes is a PowerBook at the coffee shop, and voila, instant ally. PCs don’t have that affect. Apple’s brand-driven niche is so strong that it evokes feelings of trust and intimacy between fellow users.

9. Apple is personal. The company has a strong reputation of listening to customers. Steve Jobs addresses popular customer requests at MacWorld conferences. Apple’s website has an extensive, intuitive customer service section. Mac has a good reputation for effectively repairing machines. The annual MacWorld conference offers free training for new users. The list goes on. The point is that Mac, like a reliable friend, is there when you need support.

10. Apple has a vision. Steve Jobs doesn’t shy away from talking about his ideas for the company. He’s clear about Apple’s direction and goals. Witness some of his quotes:

“The cure for Apple is to innovate its way out of its current predicament.”
“If we kept putting great products in front of customers, (people will) continue to open their wallets.”
“Be a yardstick of quality.”
“Design is not just what it looks like and feels like. Design is how it works.”
“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

Finally, a gem of a quote on fixing Apple:

“The products suck! There’s no sex in them anymore!”
(On Gil Amelio, BusinessWeek, July 1997)

So listen up, cult-product wannabes. If you find the right cult leader, build a community around your product, have a good website, stay consistent and personal, and know how to create a buzz, you’re just like everyone else. But if you make your product sexy, as though you’re infusing consumers with digital pheromones, you’re in.

I can’t wait to caress someone’s new 3G.